If you’re young and you’re reading this, your parents are dead. I think you know this intuitively even if you cannot compel yourself to admit it. They’re unnecessary. They’re superfluous. They’re expendable and so too you will be in a few short years.
Your REAL PARENTS are your Smart Phone. That is your Lifeline. That is all you need, and all you need to know and feel and think will come from that Smart Phone, not your parents or your siblings or your friends or your teachers or your coaches. The Smart Phone reigns Supreme.
The System is destroying you and your potential one day at a time until, by the time you’re in your mid-twenties, you’re effectively dead. You are rendered a Mindless Consuming Meat Sack wiling away your day in a Psychopathic Corporation where your Productivity, if you can call it that, is superfluous and unnecessary and not valued in the least by those who order it. You’re a Mindless Cog in the Super Organism called Human that is devouring Planet Earth at an exponential pace.
It’s a not-so-highly-guarded secret that at least 80% of corporate jobs, and most jobs these days are corporate jobs, are unnecessary and superfluous.
In otherwords, Corporations can still achieve the same results with an 80% or more reduction in their “Workforce“.
Why do the Corporations employ this superfluity, you ask? Because it’s a matter of Social Engineering. Social Control. If the goal is to destroy the Planet as soon as possible and as quickly as possible, everyone has to be on the same page and focused on that goal. Individualism is not tolerated. Any form of Collectivity & Connectivity outside of the Consumer Paradigm is intolerable. Your Spirit must be crushed and replaced with Blind Obeisance. The Walking Dead.
Corporations reanimate your Lifeless Dead Parents so they will keep consuming the Earth. The Walking Dead is perfect metaphor.
That sounds psychopathic, doesn’t it? Of course it does because it is. Just wait. You’ll see. Scratch that. You won’t see. You’ll be dead and reanimated into a Walking Dead Frankenstein of sorts and at that point you will be incapable of seeing anything except the next sofa you purchase or car or washing machine or YOU NAME IT. You will just unconsciously do. As you’re told. There will be no more YOU.
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ~ Edward Bernays, 1928, Propaganda
Consumerism keeps society functioning smoothly because it distracts from the brutality that lurks deep within the human psyche through a sort of temptation-and-reward system. Many of us work jobs that we hate to earn money to buy things we’ve been conditioned into lusting over.
Shopping gives us a cheap dopamine rush that not only satisfies us briefly on a chemical level, but spending our hard (or not-so-hard) earned cash creates a feeling of achievement: we worked, we earned it, and now we are rewarding ourselves for it with a very tangible trophy for our efforts.
It’s a cheap and easily-attainable feeling of success that briefly makes us feel good about ourselves, thus placating us. Not everyone has the talent or drive to direct an Oscar-winning movie or realize their ambitions, whatever they may be, but anyone with enough money can buy the post-purchase glow that comes with a new iPhone.
Furthermore, if advertisers, marketers and PR agents can keep us distracted with flashy cars and expensive watches, we are, in theory, less likely to stumble into that dormant part of our nature that drives people to commit senseless acts of violence and cruelty. It also distracts us from things that truly matter, like politics.
Why protest and organize politically to pressure politicians into rolling back state surveillance programs or abandon trade deals like TTIP, which would give corporations the right to sue governments if they pass laws that hurt their business, when you can buy the illusion of freedom through cigarettes, to use a Bernays-created example?
If you straddle someone with debt, tie them down to a mortgage and the risk of losing their home if they fall back on payments, is that person likely to risk getting arrested at a protest? The answer is no.
Not only that, but the endlessly churning hype machine and the manufacturing of cheap, quickly disposed trends are destabilizing forces that imbue us with a sense of panic. They amplify the ever-changing nature of the world by creating artificial change and convince us that we need to keep up with trends, which ultimately makes us anxious.
As Naomi Klein outlined in The Shock Doctrine: The Rise of Disaster Capitalism, “in moments of crisis people are willing to hand over a great deal of power to anyone who claims to have a magic cure – whether the crisis is a financial meltdown or, as the Bush administration would later show, a terrorist attack.”
Trends, hype and designed obsolescence serve a similar purpose. By doping this feeling that the world is frighteningly unstable, we’re more likely to submit to authoritarian politicians who offer easy solutions to complicated problems, just so we can reclaim some sense of stability.
Bernays would go on to work for the next four presidents after Coolidge, all the way up to Eisenhower in the late ‘50s, a position of influence that helped weave consumerism into the fabric of the American society. Cultural historian, Ann Douglas would later describe him as the man “who orchestrated the commercialization of culture” and he would inspire countless other marketers and corporate psychologists-for-hire over the decades, who would further reinforce his vision of the world.
But while Bernays was convinced that he was helping stabilize a savage world and protect democracy from the bestial tendencies of human nature through consumerism, some would argue that he did the exact opposite. Most notable of which was a prominent left-wing philosopher by the name of Herbert Marcuse.
Marcuse, whose teachings and book, One-Dimensional Man, became cornerstones of the 1960s counterculture, argued that the sense of achievement we get through spending and consuming is actually a hollow one that conversely makes us unsatisfied.
In a 1967 TV interview, Marcuse argued that “this prosperity, at the same time, consciously or unconsciously, leads to a kind of schizophrenic existence. I believe that in this society an incredibly quantum of aggressiveness and destructiveness is accumulated precisely because of this empty prosperity, which then… simply erupts.” As far as I can tell, what he means by “schizophrenic existence,” is the disconnect between spending and satisfaction.
It’s said that money can’t buy you happiness, and we consistently read about depressed millionaires who spend fortunes on therapists, or child stars that ruin themselves through drug addiction or simply lose their shit like Britney Spears did when she shaved her head.
I think this comes from doing what you’re told will make you happy, like working, earning, and spending, only to find that the internal void doesn’t grow any fuller. So we work more to earn more so we can spend more, hoping something will change. Maybe we turn to drugs or sex or religion. And if that doesn’t work, feelings of despair, depression, anger or betrayal are the logical next step.
It’s interesting to note that, looking back at his life and creation at the age of 100, Edward Bernays once told an interviewer: “sometimes it seems sort of like having discovered a medicine to cure a disease, and then finding out that so much of it is being administered that people are getting sick from the overdoses.” Sick indeed.
I know. I’ve worked in Corporate World. Corporations are Psychopaths and the higher up the Food Chain one is in a Corporation, the more psychopathic they are. Down deep, I know the children of these Psychopaths have to know their Upper Management Parents are Full-Fledged Psychopaths. They have a choice. Rebel against them, or embrace it fully and enjoy the Perks until they are Walking Dead Psychopaths themselves. These days, most Adolescents choose the latter and that choice is highly coerced by Socially-Controlling Peer Pressure greatly enhanced by Social Media & Pop Culture.
I’m convinced that the Smart Phone coupled with Social Media & Pop Culture and everything Bernays has taught The Psychopaths, will be used to easily persuade hundreds of millions, if not billions, of Braindead Consumer Zombies to walk happily and emphatically into the metaphorical Gas Showers when it comes time to seriously depopulate The Planet. They’ll make an App or many Apps for it and make a Game of it. They’ll make it Irresistible. The Social Control Death Grip the National Security State Nazis have on Humanity is that powerful. It’s so powerful, dead Nazis are sporting erections and ejaculating in their graves.
This is why I have ZERO FAITH the younger generations will have any impact on the direction Humanity is headed. They have been, and are being, so overly Socially Engineered, they can only serve that purpose and nothing more. Their capacity, your capacity, for anything else simply will no longer exist. The Smart Phone has neutered their Potential, your Potential. It’s confiscated their/your Will and replaced it with Apathetic Acquiescence. Ingenious. Steve Jobs is their/your God. Oppenheimer wasn’t the Destroyer of Worlds Who Became Death as he opined when he and his fellow nuclear scientists tested the first Atom Bomb. Steve Jobs was/is Vishnu from the Bhagavad-Gita.
Spiel zu Ende!