This is Breaking News on all the Cable News Networks right now. It’s tragic. So far, one person is dead as a result and twelve others are injured but those numbers may change. It looks like a number of Good Samaritans, people who still have a sense of decency and compassion, have come to the aid of those who were injured.
Looking at the pictures from the scene, it’s reminiscent of my daughter’s accident where she was struck by a vehicle on a local college campus several months ago. Her accident, that I covered in my blog post Legal Murder here, wasn’t Breaking News on all the Cable News Networks. In fact, the aftermath was quite the opposite. Her experience was SURREAL in comparison to this event in Times Square. Read the blog post to understand my need to create this blog post. Compare my daughter’s experience to the coverage of this tragedy in Times Square. It’s A Tale of Two Cities.
Leviathan, once again, is thumbing its nose. Similar incidents, meaning pedestrians struck by automobiles whose drivers were not paying attention, but two very different reactions. Leviathan is a sick, twisted, sadistic entity. Its message is, “no mercy and compassion for you or anyone close to you until you get on your knees and prostrate yourself before me & do my bidding.”
No thank you — I’ll pass. I bend my knee for no one or no thing. I serve no man or no thing. I don’t want your mercy & compassion, but I will, and do, feel mercy & compassion for those struck by that vehicle today. I empathize with their pain & suffering. You, Leviathan, can never take that away from me no matter how hard you try. Despite your prodigious power, you do have limits, and that’s one of them.
This article explores the identity of the corporate body and how it can often become an independent entity, outside the control of any singular individual. In magickal terms the corporation can, by virtue of its presence in memespace and its influence over the collective human psyche, become the magickal construct known as an egregore. Much of this can apply to all corporate or cooperative bodies, but the lifestyle providers that dance on our TV’s, follow us down the streets and in our cars, and who gently invade our homes and minds, are the most powerful and compelling.
The modern corporation is far more than simply a building full of people that creates a product or manages resources. It exists in physical space, data space, and in aetheric space. It is a collective of intentional will committed to self-preservation, growth, and profit. It wields language and media to establish its presence and identity in the age of global trade. The corporation is unified in its focus, executes on its desires, and manipulates resources in accordance with its intent. It is in many ways an individual composed of many cooperative cells. Like the human body, the corporation maintains its identity and function in spite of the continuous recycling of its cells. The structure persists by its own will and inertia. The corporation is not bound to any one location. It can move, disperse, and distribute through data networks. It behaves with a single will, informed by the will of the corporate collective, bent towards the same end: maintaining the existence & continued growth of the corporate entity.
The genesis of the corporation was as a representation of the shared interests of a group. Soon it evolved to have the legal status roughly equivalent to a person. It has become an independent entity with the same rights as an individual (or more). Its person-hood reinforces its self-identity and the identity it projects to the world. It wants to appear human and be regarded as such. This is the only way to find intimacy with the consumer; the only way the corporation can generate trust and acceptance. This identity begins with the corporate vision but soon moves into the minds of the consumer culture where it can tap into a deeper level of emotional associations. It is at this point that it has evolved from a business entity into a psychic one…….
An egregore is a magickal entity that functions with its own will. It is unique from a deity or godform in that it is explicitly a human creation, rather than an inherent archetype or psychic representation. It is given life by the intent of its creator and is initially designed to fulfill a certain goal. This is typically the role of a servitor as a servant to its master. But if the servitor gains enough power it can become an egregore, independent from the will of its creator. It takes on a life of its own. When the Nike execs go home for the evening, the egregore lives on in media, in the minds of consumers, and in its product set behind glass windows, walking the streets, sitting in our homes. Indeed, if successful it will persist through generations, drawing devoted servants into its halls – servants who will work hard to extend its presence in the noosphere.
Satire and cultural appropriation are indicators that a meme has grown beyond the scale of its original intent. As it passes through more and more heads its identity expands further into the global mind. As the egregore yields more of its identity to the mass culture, it grows beyond the control of its servants. They must simply respond and adapt to the consumer climate. There is a subtle feedback loop here. The egregore influences culture, which in turn sets greater demands on the egregore and its product.
Brand association with genres, lifestyles, and cultural identity bring meaning and depth to the inherent soullesness of the corporate egregore. It’s power grows as it occupies more bandwidth in memespace, and as it clothes itself in emotional aggregates, feeding on dreams & desire. As pop culture evolves, so too will the masks of the egregore, enlisting celebrities and popular trends to peddle its product. Even after the inevitable demise of its material foundation, the egregore lives on as a relic of antiquity – a memory of pop culture.
More at the link behind the title.